Pixelache Festival 2016
Pixelache Festival is an annual interdisciplinary festival which takes place in Helsinki. The 2016 ‘Interfaces for Empathy’ edition explored the role of empathy in modern society.
The theme of the visual identity is based on botanical graphics used in a form of pattern and single illustrations. Organic forms are accompanied by vivid “digital" colours. In typography, minimalistic forms clash with more expressive lettering. Visual language is an interpretation of modern empathy, which nowadays can be found in experimental communication and alternate visions of perception.
Project includes the design of printed media and website.