Ihme Festival 2018

Design of the illustration, visual identity of the festival.
Print and digital media.
Ihme Festival is an annual art festival taking place in Helsinki.

The 2018 edition’s main production was Henrik Håkansson’s film THE BEETLE. Film focuses on endangered beetle species found in Vantaa, Finland. Putting a beetle in the leading role raised issues of animal extinctions and global warming.

Visual identity takes the main subject in focus with the wide use of the beetle illustration, shots from the movie paired with alerting Ihme pattern.