Camp Pixelache

Event visual identity and wayfinding.

Camp Pixelache 2014 was an international trandisciplinary festival which took place on Vartiosaari, a nature island surrounded by eastern suburbs of Helsinki.

The design included a map, 30 individual signs, information booklet and guest passes. The map shows the festival's facilities and events' locations. Together with signage system it navigated festival guests through the island. Four patterns were assigned to different areas of Vartiosaari and were engraved on the signs. Vivid colors were chosen to improve the visibility and to differ festival's signs from the other placed on the island.